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It’s all part of what we see as the need to completely rethink how we produce our food and get back to more natural ways of growing. For us, that means organic and non-GMO crops and things made from them. We think they’re better for farmers, consumers, and the planet, and at Tractor we want to propel that idea forward. I don’t have any interest in doing things the old way, and I can see how important this work is every time I look at our Organic Impact Tracker, a tool we created to show our customers the difference they’re making. Last year alone, it tells me we kept almost 26 tons of pesticides out of the food system. That’s a big deal. Sherman: Between Millennials and Gen-Z, there’s a whole new kind of consumer starting to dominate out there. Thanks to the internet, they’re a lot more aware of the issues around food, and they’re trying to replace the synthetic ingredients and conventional products in their lives with cleaner choices. As just one example, according to a recent Prosper...

  Tractor CEO Pulling Organics Into Fast Food Healthy Beverages AdobeStock_220446573 As the foodservice industry’s first and only certified organic , non-GMO drink maker, the Tractor Beverage Company is shaking things up in what has traditionally been a fairly sedate corner of the American restaurant scene. Recently I had the opportunity to ask its CEO, Kevin Sherman, a few questions about the company's efforts to offer diners a choice when it comes to refreshment. Gary Drenik: Why is it important for your beverages to be non-GMO and certified organic? Kevin Sherman: We want to produce drinks that stay as close to nature as they possibly can because in our experience that’s when things taste best and that’s what food is all about. Saying no to synthetic inputs of any kind whether it happens on the farm or in our recipes makes sure that every drink we pour is as perfect as it can be. And it’s what people want—according to a recent Prosper Insights & Analytics survey, over a quar...